12 years in studio$280 in person$24 online

hue.Find your season·$24

Korean personal color · 퍼스널컬러

Sixty percent of your wardrobe is the wrong note. You just haven’t been told which.

Which season
are you?

Eighteen pages of you in your twelve colors. Hair, makeup, contact lenses, six outfit looks, your body-conscious final-look portrait. Korean twelve-tone, hand- audited by Hyejin. Email usually within 12 hours.

$280 Gangnam studio · Hyejin in person·$24 here

  • 12,407analyses
  • Usually within 12 hours

Someone in London just unlockedSummer Light24s ago

Quick test · 빠른 테스트

Hold gold to your wrist. Hold silver. Which one looked alive?

Tell us your first name and tap one. A two-second guess from a single tile — the warm/cool half of your season. The real read — sub-tone, your twelve colours, eighteen pages — comes from your portrait.

The difference · 차이

One face. One light. One hair.
Only the color changes.

Every other variable is held constant so you can see what color alone does to a face. Yours has been doing this every day. You’ve been wearing your wrong notes without knowing which ones they were.

Without your colorsDrains

Without your colors

#5B7A99

Slate-blue, optic white, cool silver — the wrong notes flatten your face. Most wardrobes are 60% wrong notes by accident.

With your colorsLifts

With your colors

#E89A6C

Silk apricot, honey peach, warm coral — your right notes lift you without you noticing. Your twelve will do this to your face.

Eighteen pages will tell you which colors hold yours. Within 12 hours of payment*.

A reader before her colour analysis — wearing a wrong-note grey
Before · 전COOL GREY #8A8E92

A reader · 독자

28 years old. Seoul.
Wore slate-blue and cool grey for nine years.
Reads as Spring Warm.

  • Cool-toned wardrobe she rarely wore$1,240
  • One reading that fixed nine years of guesswork$24

Her words: “Every photo of me looked tired. I thought it was sleep. It was the color.”

The same reader in her real Spring Warm palette
After · 후PEACH #E8A87C

What you receive · 받게 되는 것

Eighteen pages of you.
Every variable, on the same face.

The drape session Hyejin gives in person at her Gangnam studio for $280 — bundled here for $24, usually within 12 hours.

Twelve colors · 12색12 best · 4 to avoid

Neutrals · 중성

Everyday · 일상

Accent · 포인트

Avoid · 피하기

Each named for you, with a hex code and a reason. In Seoul: a 90-to-120-minute drape, booked four to six weeks ahead.

Cues · 큐18 pages
Base
Four foundations · concealer · three blushes
Lips
Four shades · daily, work, date, evening
Brows + shadow + liner
Four looks per page · technique
Lashes
Four styles · with eye close-ups
Contacts
Four lens shades · diameter sized to your eye
Hair
Nine hairstyles · nine colors (three wrong-notes)
Necklines + fabric
Four shapes · three materials · best fit
Final look
One signature portrait, body-conscious
Six off-duty looks · 옷차림off duty · six ways
Outfit look — Off-shoulder knit

Off-shoulder knit

relaxed

Outfit look — Sundress

Sundress

summer ease

Outfit look — Denim shirtdress

Denim shirtdress

easy

Outfit look — Knit dress

Knit dress

cozy

Outfit look — Wrap + skirt

Wrap + skirt

feminine

Outfit look — Cropped + denim

Cropped + denim

casual

Same face, six outfits. The wardrobe you didn’t know how to assemble.

Hair colors · 헤어 색9 in your report · 5 shown
Chestnut hair

Chestnut

natural

Honey hair

Honey

warm lift

Cocoa hair

Cocoa

deep warmth

Ash hair

Ash

cool depth

Copper hair

Copper

wrong-note

One face, five pigments. The full report names three natural depths, three fashion stretches, three wrong-notes to avoid — all on you.

Cuts · 컷9 hairstyles · 3 shown
High ponytail cut

High ponytail

tied up

Long curtain cut

Long curtain

classical

Sharp lob cut

Sharp lob

salon precision

Three of nine — every look shown on you, so you can see the line before you book.

The same drape Hyejin runs in Gangnam $280·$24 here, eighteen pages, founder-audited.

PDF download included.

Hyejin Kim, founder of hue

№ 08 · Hyejin Kim · 김혜진

The woman who reads you · 혜진

I trained where the method was born. Now I read you myself.

For more than a decade I’ve worked inside the Korean twelve-tone tradition — trained in Hapjeong, draped in Seongsu, then my own studio in Gangnam. More than 2,400 women have sat in my chair.

What I do for you across eighteen pages is what I do for a client paying $280 in person over two hours: the same drape logic, the same undertone read, the same audit. My eyes are on every page before it reaches you.

My in-person calendar is closed to new clients. This is the only way to get my reading now.

— Hyejin Kim · Hapjeong → Seongsu → Gangnam · 서울

  • 12 yrs

    Korean 12-tone · 12색

  • 0+

    women draped

  • Every page

    founder-audited

  • $280

    her in-person rate

Pricing · 시작하는 법

Choose your reading.

From $24 · one-time · Hyejin-audited

Same Korean twelve-tone tradition as a $300 Cheongdam consultant or a $280 Gangnam studio session. For under a tenth.

Method № ISOLO · twelve-tone

Solo

Your color, your eighteen pages. One reading — for you.

$24· one-time

Less than one session — $280 in person

  • Twelve-tone Korean sub-season
  • Twelve colors named for you
  • Wrong-notes — four colors that drain you
  • Two hair pages — nine hairstyles, nine colors
  • Four contact-lens shade matches
  • Six outfit looks · off duty, six ways
  • Full makeup specification — base, blush, lips, brows, shadow, liner, lashes
  • Necklines, fabric, and final-look portrait
  • PDF download
Begin · $24
Most Loved
Method № IIDUO · gift one

Duo

Two complete readings — one for you, one to gift. Each person uploads her own selfie and gets her own eighteen pages.

$39· one-time

$19.50 each · $9 less than two singles

  • Two complete 18-page readings
  • One to keep, one to gift
  • A gift code to send a friend
  • She uploads her own selfie — her own colors, her own pages
Read it together · $39
Give Three, Keep One
Method № IIICIRCLE · gift three

Circle

Four complete readings — one for you, three to gift the people who always ask what you’re wearing. Each gets her own eighteen pages.

$59· one-time
  • Four complete 18-page readings
  • One to keep, three to gift
  • Three gift codes to send
  • Each person uploads her own selfie — her own pages
Give three, keep one · $59
Refunded if unreadableelse finalfounder-auditedHyejin, every page30-day photo retentionthen removed

One-time. No subscription, no auto-renew. Encrypted, private storage. If we can’t complete your reading you’re refunded in full; once your report is delivered it’s final, but if something’s off we’ll make it right.

*Most readings arrive well within 12 hours. When orders run unusually high it can take a little longer — every report is audited by Hyejin page by page before it’s sent, so it reaches you when it’s right.

Reader notes · 후기

FROM THE STUDIO
★★★★★
I'd been buying the same three 'safe' colours for years, sure they suited me. Hyejin held one cloth to my face and I finally saw why nothing ever felt right. I re-shopped my whole closet in a week.

Seo-yeonWinter Deep

Gangnam studio · in person

★★★★★
Two hours with her undid a decade of guessing. She doesn't flatter you — she shows you the cloth and lets your own face decide. I trust it because it isn't an opinion, it's a reaction you can see.

HyewonAutumn Warm

Gangnam studio · in person

★★★★★
Friends kept asking if I'd changed something — a haircut, more sleep. It was only that everything I wear finally agrees with my skin now. That's the whole thing, and it's quietly changed how I get dressed.

Min-jiSpring Light

Gangnam studio · in person

Tonight · 오늘 밤

Find your season tonight.
Read it tomorrow morning.

Six minutes to upload your portrait. Usually within 12 hours to receive it. Tomorrow morning to read your palette slowly, over coffee. The difference between this week and the next ten years of your wardrobe.

Get my colors·$24One-time. Refundable if your photo cannot be read.

FAQ · 자주 묻는 질문

Things readers ask.

  1. Your photo is read against the Korean twelve-tone tradition — the same method Hyejin built over twelve years in Hapjeong, Seongsu, and her own Gangnam studio: the season ladder, the sub-tone splits, the wrong-note logic. Every report is audited by Hyejin herself before it reaches you, and if anything looks off we re-render it free before you ever see it. It's her trained eye applied to your portrait — not a generic filter.

  2. Hyejin's method does the reading — your photo is analysed against her Korean twelve-tone system, and she audits every report before it's sent. The portrait pages are AI-rendered to show you in your colours, but the season, palette, and every call are her trained method, not a generic filter. If a report doesn't pass her audit, we re-render it before you ever see it.

  3. Eighteen pages. Your Korean twelve-tone sub-season, twelve flattering colors and four to retire, two full hair pages (nine hairstyles, nine colors, with three wrong-notes to avoid), four contact-lens shades with diameter sized to your eye, six off-duty outfit looks, full makeup specification (base, blush, four lips, brows, shadow, liner, four lashes), neckline and fabric guidance, and one signature final-look portrait of you body-conscious in your best color. PDF download included.

  4. Duo includes your reading plus one single-use gift code; Circle includes yours plus three. Each code starts with HUE, can be claimed once, and lets a friend upload her own selfie for her own eighteen-page PDF. You can also add a single gift reading at any tier's checkout for $15.

  5. Stored encrypted in private storage (Tokyo data residency) and used only to produce your reading and portrait pages — handled by the infrastructure partners needed to run the service and deliver your PDF. We never sell, rent, trade, or make it public. Your raw photo is removed around 30 days after delivery, and you can ask us to delete it earlier any time — we process deletion within 24 hours.

  6. We check your photo at upload, before you pay. If a face isn't clearly readable — too dark, a heavy filter, more than one face, or eyes hidden — we ask you to upload a better one first. You only pay once we know it will read.

  7. It happens — personal color analysis is judgement-based, and reasonable readers can disagree. A delivered report is final, but we never leave you stuck with one that doesn't fit: reply to your delivery email within 7 days and we'll re-run your analysis once with a fresh photo at no charge. We'd rather get it right than hand back your money and your time.

  8. Your photo enters the pipeline immediately after payment. Hyejin audits every page before release, and the finished eighteen-page PDF is emailed to you usually within 12 hours. If a report fails that audit we re-render it before delivery at no extra charge; if we ever can't complete your reading to our standard, we refund you in full.

  9. Same twelve-tone tradition, same drape logic. We can't test in-person, so we can't push past what the photo holds — but the photo holds enough for the season, undertone, contrast, and the cues that follow. Founded by Hyejin Kim — twelve years inside the Korean twelve-tone method, over 2,400 women draped across Hapjeong, Seongsu, and her own Gangnam studio (in-person sessions $280) before bringing the work to the phone. Hyejin still audits every page before it leaves us.

  10. Your report is delivered as a downloadable PDF, straight to your inbox. A delivered report is final, but if it doesn't feel like you, reply within seven days and we re-run it free with a fresh photo. If we ever can't complete your reading, you're refunded in full.